Reward regulars with loyalty points

Every customer builds up points as they spend: one point per Rs 100 on orders you have marked paid. Nothing to switch on and nothing to track by hand. The Customers tab has a Design loyalty card pill. Open it to dress the pass they hold: a stamp grid or a points total, the word printed for one point, what they get at the reward, colour, a logo mark, the shop name, and a pin so an installed pass can surface nearby, with a live Apple Wallet and Google Wallet preview. Beside that pill, Analytics opens a row of tiles above the list: how many customers you have, how many came back, what they have spent, points issued, points redeemed, rewards given, and how many are new this week. Each person's balance still sits beside what they have spent in the list.

Spending them

Press Adjust on a customer's row. Redeem takes points off when they cash them in; Give adds some, for an apology or a regular you want to thank. Write what it was for and it stays on their record.

You cannot redeem more than somebody has: the panel says how many they hold and refuses the rest, so a free coffee never quietly puts an account below zero.

A customer who signs in on your shop page sees the same pass, and can switch between the Apple Wallet and Google Wallet shapes. They can add the real card to Apple Wallet or Google Wallet from that sheet. Points they see are from paid orders with you. You still redeem and give from this tab.

What each point is worth is up to you

Pasal counts them; it does not price them. On Reward, write what they get: "Free cake", "10% off your next order", "Free chiya". That sentence prints on the pass. Keep the rule simple enough to say out loud: "a hundred points is a free coffee". Then when somebody claims it, redeem a hundred.

One field on Reward decides how the reward is honoured. Leave What it is worth (Rs) at 0 and Pasal only counts: it emails no discount and takes nothing off at checkout, so you honour the reward at the counter and redeem the points from their row. Put a rupee figure in it and a signed-in customer can spend a whole reward at checkout, and the counter can take one off a bill and post the redemption itself. Either way you can still redeem by hand from their row.

Nothing is ever overwritten

Every redemption and gift is a line on their record, with the date and your note, the same way the khata works. Made a mistake? Add the opposite rather than looking for an undo: give ten back, and both lines stay, which is what you want when a customer asks why their balance moved.

Loyalty is a Pro tool. On the free plan no new points are earned, but points a customer already holds can still be spent, so nobody loses what they saved with you. See What happens when your free trial ends.

For the argument rather than the buttons, we wrote a loyalty card beats cutting your price on the blog.